MAD'IN EUROPE PARTICIPATES TO THE EUROPEAN VOCATIONAL SKILLS WEEK WITH : STORIES OF TALENT
We are glad to announce that Mad’in Europe project “Stories of talent by European craftsmen" has been selected to be part of the program of the European Commission “European Vocational Skills Week: Discover your Talent”. The objective of our campaign is to let some selected European professional craftsmen narrate their stories and show their work. We believe that sharing positive experiences of self-accomplishment and showing the result of talent, creativity and know-how will create emotional involvement and engagement among the public. We hope these story-telling will stimulate your curiosity and interest for crafts, which are part of our intangible heritage but also a different and more responsible way of buying. Let’s remember there’s human skills and know how behind every handcrafted object. Since its creation in 2013, Mad'in Europe has made every effort to promote European cultural heritage through its craftsmen. Our purpose is to let people know and see how much our continent has to offer in terms of know how and talent. European craftsmen are building our future heritage! We are proud and thankful to be European!