Mosaic Art In Italy

07.02.2018

The Senior Art Director (Sr.AD) is responsible for the execution of creative from concept to layout,through to finished art. Meeting client's marketing strategies and objectiveswithin specified deadlines.

ESSENTIALFUNCTIONS

StrategicThinking

* Participate instrategic and tactical meetings with client and account team to developeffective advertising campaigns reflecting the clients objectives

* Workindependently as well as with copywriters to develop creative and effectiveadvertising concepts from ideation through final projects

* Develop layoutsof rough ideas

* Developmultiple concepts/campaigns for assigned products/projects in partnership withsenior copywriter and account team

* Able to defendstrengths of existing concepts while remaining open to input and furtherexplorations

* Explores/develops/produces innovative ideas that are on strategy

* Proactivelysolves creative problems

* Incorporateand/or explore client suggestions and directives, resolves questions andconcerns, and oversees objections

Execution

* Directphotographers, illustrators, designers and production staff to ensure properproduction of campaign elements

RelationshipManagement

* Participate instatus meetings

* Organize allcreative materials to ensure their smooth transition to other departments

* Provideadequate support coverage for other accounts/projects as determined bysupervisor

* Perform otherrelated duties as required and assigned by supervisor

BusinessManagement

* Commissionartwork; negotiate costs and usage, oversee completion of artwork, supervisephotoshoots, review sketches from illustrators

* Oversee artpreparation ( ie: retouching, illustration, etc.)

* Directdesigners and CAD mechanical artists

* Supervise artdirectors and freelance artists

* Coordinateswith account team and copywriter to identify and obtain information needed tocarry out assignments

* Presentcreative work and properly prepare for all client presentations

* Adept in allcreative software programs