- Products are created in small quantities as opposed to industrial products that can be made in series. Economy of scale is not possible for artisans, which makes their products less competitive.
- Traditional crafts production works more locally where products are recognised and valorised or through specific resellers, aware of the products.
- Professionals are aging and have not integrated new ways of promoting their skills and their work to ensure their revenues.
- The sector is fragmented into microbusinesses, often based in rural areas, and not connected with the global market.
A Craftsman Business Guidebook: The guidebook will include two types of instructions, first information about existing support and craft organizations in each partner country, and second, practical information about how to develop business, tools available, digital tools to be applied. That means a map of the process to create and develop a business successfully. This will have a joint version in English. Each partner of the project will create a pocket format with the relevant information from its country and the translated tools to apply to the process of business construction.
Training course to boost craft businesses involving6 artisans over 50 years old per country, especially from rural areas. The course aims to equip the artisans with skills to boost their business, creativity, and digital readiness, by applying the resources from the above mentioned Craftsman Business Guidebook into a pilot group. This course will allow professionals to develop their business with a business advisor’s auxiliary who will guide the process.
Arts and Crafts toolkit – This manual aggregates the skills developed by the craftspeople accompanied by the project, to make known the various forms of crafts existing in Europe and how to carry them out, leaving the knowledge available to all those interested, especially younger generations. This will create an added value also in terms of showcasing and marketing the product to potential sponsors.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Grant agreement n.2020-1-IT02-KA227-ADU-095006