- Products are created in small quantities as opposed to industrial products that can be made in series. Economy of scale is not possible for artisans, which makes their products less competitive.
- Traditional crafts production works more locally where products are recognised and valorised or through specific resellers, aware of the products.
- Professionals are aging and have not integrated new ways of promoting their skills and their work to ensure their revenues.
- The sector is fragmented into microbusinesses, often based in rural areas, and not connected with the global market.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Grant agreement n.2020-1-IT02-KA227-ADU-095006