Imagine we don’t know…..Can you describe your profession?
We are a Spanish family company dedicated to the construction of handmade classical and Flamenco guitars.
The construction of these instruments through a long process of natural drying of between 5 and 20 years depending the wood. The construction process is long, it can take to build a handmade guitar 3 to 4 months, also counting the time of varnished natural rubber lacquer which by hand made using a “muñequilla”.
What materials do you use?
Spruce German, Red cedar from Canada. Different rosewoods such as Madagascar, Indian, Cocobolo, and other woods such as Ebony, Cypress, Ziricote, Eye of bird (eye of Partridge, Maple) and Curly maple.
We also use Alpaca, Mother of Pearl and bone.
Who is your “ideal client´s profile?
All clients are important because in a guitar of crafts seeks the comfort of every guitarist and each one has a way of playing, action, size of hands and preferences for the selection of Woods and of course the sound.
We have from private clients that you are passionate about the guitar, they have it as a “hobby” and want a quality instrument and have professional customers where the guitar is their instrument of work and they want to be customized with your tastes and preferences.
You choose to be a craftsman. How did this decision appear to be an evidence to you?
When he was 14 years old my father took me to a prestigious Madrid workshop so I started to work as an apprentice in guitar player. After going through tests workshop and see that was an amazing job and that had a knack for it have not had doubts to follow in this profession until today.
I have taught this work personally to my children and my son-in-law with techniques learned by the best guitar makers of the school of Madrid.
Would you define your job a passion? What is the best moment you had in your job?
When in your work there is no place for haste, without a doubt, I think it is a passion and also a pride.
The best time… When you hear your creation of expert hands of guitarists and they cheer us ears both in classical music as flamenco.
Also when someone from the other side of the world, congratulates you and recognizes your work.
What role do talent know-how and creativity plan in your profession?
I think that it has to have a little bit of all of the above but also be meticulous in detail, knowledge of materials and how they will react, knowing look, something that I have taught my children in their learning has always, not be in a hurry , so it is a high quality product.
And what about innovation, what are the changes since you started? Do you use new materials, tools, processes, marketing. What’s the impact of innovation on your performances? How could your profession be more innovative.
Yes, there have been changes with respect to the types of wood that are currently used on guitars, due to the new regulations CITES (endangered species of flora and fauna).
In our workshop we have all the legal documentation of all Woods.
There are also small machinery used for doing work with more precisicion (courts of bone, wood thickness) to facilitate some steps, which in the end always require development and manual finishing.
Regarding the processes of marketing, internet has opened a spectacular our work world since our production previously to this phenomenon was to abroad entirely and music fairs, were the only channels of advertising and contact telephone and fax.
Currently e-mail, websites and social networks have opened channels very advantageous for us since we can sell to the world.
In this way we can combine a fully artisan work with new technologies.
There are our guitars in more than 15 countries.
Also participate in international fairs (Germany, China) by mounting its own stand to be able to show our instruments, to meet distributors and individuals around the world.
We always try to develop testing both in sound and in the appearance and details on guitar.
Where and how long did you train before you were ready for creating your business? Imagine that you want to invite young generations to choose your profession, what would be your message to them?
I started working as an apprentice in guitar in a prestigious Madrid guitar workshop in 1966, with the best teachers that had at that time. Since then I have not stopped making guitars. I have trained several guitar throughout my career as a Master guitar maker (among them my children).
Guitar is an incredible job and I am very proud to take 51 years on it and I feel nice still knowing that my son Sergio, Beatriz and my son-in-law Marco A. Tejeda will follow my steps for many years
The new generation I would say to choose a trade of handcrafts such as this should be patient, skilled and caring much for the details.
In conclusion, describe a meaningful experience or a personal reflection that you would like to share with us and explain why.
I’d like to conclude by saying that the world of the guitar has changed much since a few years ago, anything called “craft” is not.
From my point of view a craft (in my case the guitar) product is a quality product, which has a long process of construction. Today not it gives any recognition or aid to artisans work, by institutions or Governments, so we want to thanks Madin Europe for the work they do broadcast of all these wonderful crafts works.